RBC Heritage delivers major economic impact to South Carolina

The RBC Heritage presented by Boeing is widely known for its place on the PGA TOUR schedule, but its impact extends far beyond the golf course, generating significant economic activity across Hilton Head Island and the state of South Carolina.

A 2024 economic impact study conducted by Clemson University found that the tournament contributes approximately $134.9 million annually to the state’s economy. The event draws tens of thousands of spectators each year, bringing increased business to hotels, restaurants and retail establishments throughout the region.

Tournament week is one of the busiest periods of the year for many local businesses, particularly in the hospitality and service industries. Visitors travel from across the country and beyond, filling accommodations on the island and in surrounding communities.

The economic effect is not limited to tourism spending. The event also supports jobs and generates tax revenue tied to lodging, dining and other visitor-related activity. Local vendors and service providers benefit from increased demand throughout the week, while national exposure from the tournament’s broadcast helps promote the region as a travel destination.

The RBC Heritage is broadcast internationally, reaching audiences in more than 200 countries and in multiple languages. That level of exposure provides additional long-term value by showcasing Hilton Head Island and the Lowcountry to a global audience.

In addition to its economic contributions, the tournament plays a central role in charitable giving through the Heritage Classic Foundation. Since its creation in 1987, the foundation has distributed more than $61.8 million to charitable organizations, supporting initiatives in education, health care, environmental conservation and community services.

The foundation’s charitable model is tied directly to the success of the tournament, with proceeds helping fund programs that serve residents across the region. Each year, dozens of nonprofit organizations receive support, extending the impact of the event well beyond tournament week.

Local government has also recognized the tournament’s value, providing financial support to help sustain and grow the event. Officials have cited both the direct economic benefits and the broader visibility the tournament brings to the area.

The RBC Heritage is one of the longest-running events on the PGA TOUR and has become a cornerstone of the region’s spring calendar. Its combination of tourism, charitable giving and international exposure continues to make it a significant contributor to the local and state economy.