According to the National Association of Realtors and other sources, more than 90 percent of homebuyers go online to look for their dream home.

This is a huge audience that must be reached, so internet visibility must play a major role in your real estate agent’s marketing plan.

If you plan to sell your home, make sure that your Realtor’s marketing includes online visibility on all the popular high traffic websites that buyers frequently visit to search for homes.

Effective use of social media sites also increases a property’s presence, broadens its reach and helps it be more easily located.

Hilton Head Island continues to be one of the hottest vacation spots in the U.S., and Bluffton continues to grow at a very fast rate. Many home buyers relocate to the Lowcountry from other states, some from other countries. It is very important to have your home well represented online in order to reach these potential homebuyers.

Getting effective real estate exposure in cyberspace requires resources, time and knowledge. It is best accomplished by the concerted effort of progressive real estate companies and proactive agents.

There are a number of real estate brokerages and agents here who effectively use online marketing to promote properties and bring homebuyers to our area.

In addition to using the local (HiltonHeadMLS .com) and national ( multiple listing services, top-producing area agents use other major real estate websites. Some agents even provide their sellers with exclusive property websites that syndicate to 200+ online real estate directories.

The biggest and most comprehensive real estate website is It includes all MLS property listings.

Two of the most popular real estate websites are Zillow and Trulia. They receive more than 5 million visits a month and are the best sites to search for homes and obtain very valuable real estate information at the same time.

Savvy real estate agents also use lead generation software and email marketing to reach out to prospective buyers – effectively following up with them to show them properties and provide additional information.

Some really savvy agents have integrated both online marketing and brick and mortar marketing most effectively to get your home sold. Make sure your agent knows how make the most of all available marketing opportunities.

Larry Stoller is a broker-owner and Realtor with Real Estate Five of the Lowcountry. or