According to the National Association of Realtors and other sources, approximately 92 percent of home buyers go online to search for homes. This is a huge must-be-reached audience and internet visibility must play a major role in your real estate agent’s marketing plan.

If you plan to sell your home, make sure that your Realtor’s marketing includes online visibility on all the popular high traffic websites that buyers frequently visit to search for homes. Effective use of social media sites also increases a property’s presence, broadens its reach, and helps it be more easily located.

Hilton Head Island continues to be one of the hottest vacation spots in the U.S., and Bluffton continues to grow at a very fast rate. Many home buyers relocate to the Lowcountry from other states, some from other countries. It is very important to have your home well represented on the internet in order to reach potential home buyers all over the world.

Getting effective internet real estate exposure requires resources, time and knowledge. It is best accomplished by the concerted effort of progressive real estate companies and proactive agents.

There are a number of real estate brokerages and agents in our community who effectively use online marketing to promote properties and bring home buyers to our area.

In addition to using the local ( and national ( Multiple Listing Services, top-producing area agents use other major real estate websites. They also use social media sites like Next Door and Facebook to attract visitors looking for homes and real estate information.

The two most comprehensive real estate websites are and (and most if not all local real estate listings can be found on those sites). Zillow does an incredible job of providing very valuable real estate information that is utilized by real estate consumers and professionals as well.

Real estate agents also use state-of- the-art lead generation software, to capture all leads and identify prospective buyers – effectively following up with them to show them properties and-or provide additional information.

Today’s techie top-producing agents even have a special application on their mobile phones, making it easy to search for any property on or off the market.

Larry Stoller is the broker-owner and Realtor with Real Estate Five of the Lowcountry. or