More and more home buyers search the internet and social media to look for homes before they go to see them in person. According to the National Association of Realtors and other sources, about 93% of home buyers go online to search for homes.

This is a huge audience to be reached the way they want to be reached. So, if you plan to sell your home, make sure that your Realtor’s real estate marketing plan includes internet visibility for your home on the many popular high-traffic websites that buyers frequently visit to search for homes.

While Hilton Head Island continues to be one of the hottest vacation spots in the U.S., Beaufort County continues to grow at a very fast rate. Many home buyers relocate to the Lowcountry from other parts of the country. In today’s real estate world, it is very important to have your home well represented on the internet in order to reach these potential home buyers.

Getting effective internet exposure for properties for sale requires resources, time and knowledge. It is best accomplished by the concerted effort of progressive real estate companies and proactive agents. As a matter of fact, there are a number of real estate brokerages and agents on and off the island using online marketing most effectively to bring home buyers to our area.

In addition to using the local ( and national ( Multiple Listing Services, top-producing area agents also utilize other real estate websites and social media sites to attract visitors looking for homes and real estate information.

One of the biggest and most comprehensive real estate websites is, receiving 36 million visitors per month. (23 million), Yahoo Real Estate (20 million) and (18 million) are very popular as well.

Zillow and Trulia are outstanding sites to search for homes and to get valuable real estate information. Some local brokers work hard and smart to increase your home’s exposure on these two sites. When was the last time you looked at Zillow to see how your home for sale was doing?

There are many, many others, and your real estate agent should be using them and utilizing effective internet marketing to successfully sell your home.

Larry Stoller is a broker and Realtor with Real Estate Five of the Lowcountry.,,