It appears that lately, more than ever – thanks to this awesome newspaper and Google, not to mention my existing happy clients – I have been consulting and doing hair for many new customers.

Unfortunately for them and the overall hair industry, I have seen people who have either resorted to doing their own hair (which is NEVER a good idea), or have had less than acceptable professional processes done, leaving brass, damage and very bad results.

I never claim to know everything, but I have been doing hair for 30 years. However, it really astounds me to see what people have asked for and what they’re getting and paying for.

This is, I think, why so many resort to doing their own.

Perhaps things have been OK for you and you haven’t made the trip to hair color hell yet, but I’m pretty sure there’s a ticket waiting for many of you. Getting on the return trip is very costly.

I’ve said so many times that there is chemistry involved. The first Hair Color 101 lesson is this: When color is put on your hair, it is lifting your existing color out of your hair and depositing the color from the box into your hair. Voila!

Then it fades and your new growth begins showing. (This is where you begin your trip.) So, you buy more color and put it in your hair again.

Now, the hair that had previously been lifted and colored is now getting lifted for the second time, and the new hair is lifted and covered for the first time.

If there’s gray involved, there’s even more of an issue because it’s more resistant. That’s another article.

The major pigment in any shade of brown hair is orange. So, when you color your hair, the orange is visible – because you’re lifting every time you put the color on.

It becomes inevitable that there are not-so-pretty, brassy, orange bands of color under that box color you’ve been applying.

Welcome to hair color hell, with corrections that cost money and sacrifice the integrity of the hair.

Please look for qualified stylists. Please research. Read stylists’ reviews. When you make an appointment with someone new, ask for a consultation – it should be free.

Communication is the first rule to getting what you want. Don’t give up.

Vanity comes with a price, but it should give you the results you want or the stylist should tell you it cannot be done. The finished results should make you look and feel great. Every time.

Joy Ross is owner of Style It Salon in Old Town Bluffton.