According to the National Association of Realtors and other sources, more than 90 percent of homebuyers go online to search for homes.

This is a huge must-be-reached audience, and Internet visibility must play a major role in your real estate agent’s marketing plan.

If you plan to sell your home, make sure that your Realtor’s marketing includes online visibility on all the popular high traffic websites that buyers frequently visit to search for homes. Effective use of social media sites also increases a property’s presence, broadens its reach, and helps it be more easily located.

Hilton Head Island continues to be one of the hottest vacation spots in the U.S., and Bluffton continues to grow at a very fast rate. Many homebuyers relocate to the Lowcountry from other states, some from other countries.

It is very important to have your home well represented on the Internet in order to reach these potential homebuyers.

Getting effective Internet real estate exposure requires resources, time and knowledge. It is best accomplished by the concerted effort of progressive real estate companies and proactive agents.

There are a number of real estate brokerages and agents on and off the island who effectively use online marketing to promote properties and bring homebuyers to our area.

In addition to using the local ( and national ( Multiple Listing Services, top-producing area agents use other major real estate websites.

They also use social media sites such as Facebook, Pinterest and Twitter to attract visitors looking for homes and real estate information.

One of the biggest and most comprehensive real estate websites is, receiving 6.7-plus million visitors per month. MSN Real Estate (6 million) and Yahoo Real Estate (3 million) are very popular as well.

Zillow and Trulia (3-plus million) are good sites to search for homes and get valuable real estate information.

Real estate agents also use state-of-the-art lead generation software to capture all leads and identify prospective buyers, effectively following up with them to show them properties and-or provide additional information.

Today’s tech-savvy, top-producing agents even have a special application on their mobile phones, making it easy to search for any property on or off the market.

Larry Stoller is a real estate consultant and advertising executive who loves living in Bluffton and helping real estate agents and sellers get homes sold.