While successful real estate listing agents go the extra mile for their sellers, sellers can help their agents get their home sold faster and for a higher price.
Here are three ideas/sales strategies that sellers and agents can add to the marketing plan to get from “Just listed” to “Just sold.”
1. Create a selling book. Tell the story of your home through photographs, descriptions and graphics, all combined in a beautiful book format. Not only is this a powerful selling tool, but also a nice keepsake for the sellers and the new buyers.
A selling book will give the home its own identity, highlighting all the special features that the home has to offer – i.e., the beauty of the home in every season, the home’s appeal during special holidays, information about the architect and builder, views of the forest, the lagoon, nature that surrounds the home, wildlife outside the window and anything else that shows how special your home is.
Once the selling book is complete and in print, it can easily be developed into a digital flip book that can be added to various real estate websites.
2. Create a renovation book. List all the home improvement projects that have been completed. Show before and after photos of renovations that made the property more comfortable and appealing. This is a very persuasive tool for buyers to see that your home has more added value than the competition.
It also helps sellers get offers as close to their asking price (or more) as possible, as most purchasers do not want to take the time, effort, energy, vision and expense of doing the remodeling themselves.
3. Create an exclusive single property website. While this can be done by ambitious sellers using an online marketing program like propertiesonline.com, many savvy real estate agents will include this marketing method in their services for their seller clients.
Routinely, when you list your home, it immediately is displayed in the local Multiple Listing Service (MLS), Zillow, and a number of other online real estate portals. Adding an exclusive single property website (e.g., 1234HomeSt.com) can syndicate your home listing to hundreds of other online real estate directories.
Larry Stoller is a broker and Realtor with Real Estate Five of the Lowcountry. Larry@RealEstateFive.com, RealEstateFive.com