While successful real estate listing agents go the extra mile for their sellers, sellers can be as proactive as they like, and help their agents get their home sold faster and for a higher price.
Here are four ideas – proven sales strategies – that sellers can add to their agent’s marketing plan to get their home sold:
1. Create a selling book. Tell the story of your home through photographs, descriptions and graphics, all combined in a beautiful book format. Not only is this a powerful selling tool, but also the perfect keepsake for the sellers and the new buyers.
A selling book will give the home its own identity, highlighting all the special features that the home has to offer (i.e., the beauty of the home in every season; the home’s appeal during special holidays; information about the architect and builder; views of the forest, lagoon and other nature that surrounds the home; wildlife outside the window; and anything else that shows how special the home is.
Once the selling book is complete and in print, it can be developed into a digital flip book that can be added to various property websites.
2. Create a renovation book. List all the home improvement projects that have been completed. Show before and after photos of renovations that made the property more comfortable and appealing. This is a very persuasive tool for buyers to see that your home has more added value than the competition.
It also helps sellers get offers as close to their asking price as possible – and maybe more than asking price – as most purchasers do not want to undertake the time, effort, energy, vision and expense of doing any remodeling themselves.
3. Create an exclusive property website. Secure an appropriate domain name (e.g., www.youraddress.com) and create a micro site with photos, descriptions and more. This is a great way to market and sell your home 24/7 online. Better yet, work with your agent to make this happen.
4. Add unconventional real estate marketing to promote your home. Utilize your agent’s expertise to tap into an almost endless supply of online and brick and mortar options to advertise your home.
Larry Stoller is the broker-owner and Realtor with Real Estate Five of the Lowcountry. Larry@RealEstateFive.com or RealEstateFive.com