There are new retail stores opening all the time in the Hilton Head area that showcase familiar products, company logos and name recognition. There are also others that are relative newborns in the retail industry whose names and brands are unfamiliar.

Your CBD Store on the island, which opened Nov. 20 at 1012 William Hilton Pkwy, Suite 8, is one of those. It is the first store of its kind on the island.

When you see or hear the word “cannibas,” what do you think? Weed, marijuana, legal or not?

Cannabidiol, or CBD, is extracted from the flowers and buds of hemp plants but is free of THC, the psychoactive ingredient responsible for the “high” associated with marijuana. CBD products like oils, lotions and capsules are natural ingredients for the health management of anxiety, depression, chronic pain, insomnia and many other ailments.

“The CBD Store of Hilton Head is the first and only dedicated CBD store that will sell hemp products in the area,” said franchise owner Jessica Rollins, 26. “Cannabis has been helping people in many different ways, especially helping in wake of the opioid crisis. Our locations sell many different products such as oils, pain creams and even products for animals. Most of our customers are looking for alternatives to prescription drugs, which is where CBD comes in.”

Rollins has been active in the CBD business for the past year, managing two stores before opening her own franchise here. When she started, there were five franchises; now there are 60, with a new store opening every month somewhere, she said.

Possession and the sale of CBD oil is legal in the 30 states where medicinal and-or recreational marijuana are available, and in 17 other states, such as South Carolina, that have agreeable CBD-specific laws on its books.

CBD products have not received federal approval, but they have been lab tested.

Rollins said state law prohibits the sale of any CBD product that has any measurable amount of THC in it. Her products include coconut oil that helps the body absorb more of the CBD, as opposed to an alcohol-based ingredient. Starting prices range from $10 to $40.

Her personal testimony began three years ago when she started using CBD.

“I have back problems, osteoarthritis in my spine, rotator cuff problems, thyroid problems,” she said. “This brand has helped me so much that I don’t really take medication anymore.”

She acknowledges the skepticism about the benefits of CBD and encourages consultation with a physician.

Lowcountry resident Dean Rowland is a veteran senior editor and freelance writer.