New technological advances in the real estate business are rapidly expanding.

Internet searches are better than ever, online real estate information is incredible, and there’s not much you can’t do on today’s innovative virtual real estate websites.

However, as virtual reality in real estate continues to expand, the real estate agent’s involvement in providing better service, accurate information, timely follow-up and communication will become more important in managing the overall real estate transaction.

You see, the business of selling real estate is relational and cannot be replaced by technology and robot realtors. However, real estate agents who don’t adapt might be displaced.

I believe that absolute trust, high quality of service and full utilization of technology will be the trademark of the consummate real estate professional.

I also think that real estate buyers and sellers will look for the following attributes and skills when choosing a Realtor to represent them:

High ethical standards: The Code of Ethics differentiates Realtors from the competition. As real estate continues to be the most important transaction in the lives of consumers, integrity and loyalty are crucial agent characteristics. Now and in the future, real estate agents must continue to act as honest professionals to the public and trusted advocates to their clients.

Above and beyond facts and figures: With all the real estate information that’s available online, consumers are better informed about the local housing market than ever before. Therefore, in addition to being a local market expert, today’s real estate professional must effectively utilize skills that a computer can’t perform: negotiating contract terms, handling sensitive situations, resolving conflicts to ensure a smooth and trouble-free transaction.

Embracing real estate technology: Technology is changing the real estate industry big-time, and it’s only the beginning. Today’s savvy real estate agents are better prepared by updating their knowledge of new technologies and implementing these technologies to give their clients the competitive real estate advantage. At the same time, they are perfecting their personal and relational skills.

In closing, I would like to introduce you to Raia, a cyber real estate virtual assistant. You can meet her online at, by clicking on Solutions, then ROOF.

Larry Stoller is a real estate consultant and advertising executive who loves living in Bluffton, hanging out on the Island, and helping real estate agents and sellers get homes sold.